Science infiltrates every part of our lives so, as communicators seeking outlets, we needn’t limit ourselves to science magazines or even science topics. For instance, the Olympics isn’t “science programming” but it does offer opportunities to discuss various science topics, in a popular context that already has an engaged audience. How else can we connect science to what people encounter in their everyday lives? Food and cooking, health, parenting, beauty products, home maintenance--any of these topics could reveal an interesting science angle and also suggest a new (non-science) venue to pitch a story. Let’s talk about creative ways to bring science to the people - in print, web, or video venues - or physical venues like science festivals and cafes. We can expand the scope of our market and find new ways to engage people with science.